UX Content Designer & Strategist

Where words meet design.

I co-create with designers, partner with leadership, and shape strategies and narratives that bring clarity, humanity, and a little magic to complex products.

Portrait of Shona
Shona being a turtle

About Me

Clarity, humanity, and a little magic.

I'm a senior UX content designer with a background in both strategy and community. Over the past decade, I've shaped content for health tech, research, and digital platforms. My goal is to use content design to make platform experiences clearer, more useful, and more human. I am also passionate about my teammates. I believe in leading with empathy, humor, clarity, and conviction.

When I'm not deep in content frameworks, you'll find me walking around Brooklyn, curating playlists, working on photography projects, and occasionally being a turtle.

My Approach

Strategic Leadership

Partnering with leadership to shape cohesive content visions across complex product ecosystems.

AI & Conversation Design

Designing AI personalities and conversation frameworks that feel natural and helpful.

Research-Driven

Grounding content decisions in data, user insights, and evidence-based strategies.

Cross-Functional Impact

Working with engineers, designers, researchers, and product teams to deliver cohesive experiences.

Experience

Domain expertise in UX, AI, and healthcare.

Senior UX content designer and strategist with expertise in AI conversation design, community building, and healthcare technology.

View Full Resume (PDF)

Senior UX Content Designer

Verily Life Sciences
Systems Strategist
2021 – 2025 South San Francisco, CA (remote)

Led content strategy for AI-driven health platforms, designing conversation flows and establishing brand voice across clinical research products.

Senior Digital Community Manager

Understood
Team Leadership
2019 – 2021 New York, NY

Grew digital communities by 6,000 members while leading a team of four and optimizing engagement strategies for families with learning differences.

Digital Community Engagement Manager

Leukemia & Lymphoma Society
Community Building
2016 – 2019 Rye Brook, NY

Built patient community from zero to 15,000+ members, connecting blood cancer patients with resources and hosting podcast episodes.

Content Editor

MERGE Atlanta
Information Architecture
2015 – 2016 Alpharetta, GA

Established unified content architecture across major hospital websites, managing information systems for healthcare providers.

Clinical Research
2009 – 2014 New York, NY

Co-authored nine journal articles and managed clinical trials while implementing decision-making tools for cancer patients.

Contact

Let's work together.

My work lives at the intersection of copy, design, strategy, and empathy. If you're building something complex and need it to feel clear and human, I'd love to be part of it.

What I can help with

  • AI-driven conversation flows with personality, purpose, and guardrails
  • Reusable frameworks for consistency in evolving AI products
  • Content design systems, voice & tone strategy
  • Vision & strategy development with leadership teams
  • Team building and championing culture

Let's Talk